Amazon as we know it today is the fruit of Bezos' hard and hard work in building and implementing a work culture in the company for approximately 26 years.
Bezos pioneered Amazon for the first time on July 5, 1994 in the garage of his home located in Bellevue, Washington DC, United States (US).
The capital came from Bezos' own personal money of 10,000 US dollars. Bezos' original goal in starting the company himself was to create a small bookstore, where books can be purchased by a wide range of consumers around the world online.
The first book that was successfully sold through Amazon was a science book entitled Fluid Concepts and Creative Analogis by Doug Hofstadte. The book was sold on April 3, 1995 and the original version is still on sale on the Amazon site.
In its first month, Amazon is reported to have received book orders from 50 US states and 45 different countries around the world.
Now, Amazon is turning into an e-commerce giant that not only offers books, but also various daily necessities products, digital entertainment content, Amazon Prime, Amazon Web Services (AWS) cloud services, and so on.
From a capital of 10,000 US dollars, Bezos has successfully developed Amazon into a company with a market capitalization of US $ 1,670 trillion in 2021.
When he was first pioneered, the word "Amazon" was actually unthinkable to Bezos. The name that comes to mind of the man who was born on January 12, 1964 is "Cadabra", a word that also appears in the word "Abracadabra" which is usually mentioned when someone starts a magic trick.
However, Bezos later realized that "Cadabra" sounded similar to "cadaver" (corpse) which incidentally had a negative connotation.
A year after its establishment, the name Cadabra was changed to Amazon which is considered to give an impression of a large scale because it is the name for one of the largest rivers in the world.
This is in line with the company's slogan, which is "Earth's Biggest Book Store".
Amazon was also chosen because the name would appear at the top of the website directory, which at that time was arranged in alphabetical order.
The name Amazon is still used today with its signature logo featuring a curved line running from the initial "A" to "Z" that resembles a smile.
This touch is said to indicate the work culture of the company, where Amazon is willing to provide its best service to consumers around the world so that they are happy.
